Gainesville police need help identifying Ulta beauty thief

The Gainesville Police Department is seeking the public’s help to identify a woman shown on surveillance video allegedly stealing perfumes from an Ulta beauty store.

The police department posted the surveillance video on their Facebook page, showing a woman making her way around the store as she kneels down and stuffs items into a bag.

Anyone with identifying information on the suspect is asked to contact the Gainesville Police Department at 770.535.3786 or via email at

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